Revolutionary printed silicon tags enable item-level interaction between consumers and brands
INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, have announced that its family of NFC solutions can now be used to interact with the Kovio RF Barcode™ wireless tag, an affordable NFC tag solution based on Kovio's printed silicon technology platform.
Mobile devices powered by INSIDE's MicroRead® and SecuRead® NFC hardware and Open NFC™ protocol stack can now make it possible for brands, retailers, advertisers, mobile operators, and retail system integrators to provide instantaneous, personalized and contextual experiences to everyone who purchases, uses or interacts with everyday consumer goods.
"We have worked closely with Kovio to ensure that our MicroRead and SecuRead NFC hardware and our Open NFC protocol stack are fully capable of communicating with wireless tags based on the Kovio RF Barcode technology, and we are excited by the possibilities this collaboration can bring to retailers and brands everywhere," said Didier Serra, executive vice president and general manager for North America for INSIDE Secure.
"Over the coming year, INSIDE and Kovio will be engaging with major retailers, brands and wireless operators on ways to deploy this solution to enable a new communication medium for interacting with consumers at the point of sale and create new opportunities in brand marketing and advertising at the item level."
By combining proprietary high-performance silicon inks with high throughput and low- cost graphics printing technologies, Kovio RF Barcode tags can be printed in days on flexible substrates at a fraction of the cost of conventional silicon technology, making them practical and affordable enough to be used to extend the convenience and power of real-time personalized permission marketing to mass-market consumer products.
"The affordability and service model enabled by the Kovio RF Barcode tag offers a breakthrough opportunity for retailers and brands to connect the online and physical worlds, creating a direct and instantaneous communication medium for them to interact with consumers at points of sale and use," said Amir Mashkoori, president and CEO of Kovio. "Through our work with INSIDE, consumers, brands and retailers will soon have a broad range of smartphones and other mobile devices they can use to revolutionize the shopping experience."
INSIDE Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security.
INSIDE mobile NFC, secure payment, and digital security products provide security for a wide range of information processing, storage and transmission applications. The company's customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators.
For more information visit: www.insidesecure.com .
Also attend: Printed Electronics Europe 2012