Hosted by IDTechEx
HomeApplicationsTechnologyEventsReportsTVAdvertiseCareersAbout UsIDTechExTwitterFacebookLinkedInYoutubeRSSForward To Friend
Press Release
Posted on November 17, 2017

PragmatIC reinvents RFID & NFC for the mass market

PragmatIC, a world leader in ultra-low cost flexible electronics, is reinventing radio frequency identification (RFID) and near field communications (NFC) to bring connectivity to mass market applications.
At the IDTechEx Show! (15th-16th November in Santa Clara, CA) PragmatIC presented how its unique flexible integrated circuits (FlexICs) can be assembled into inlays and tags at a price point up to 80% lower than conventional silicon-based solutions. This radical change in price, coupled with the incredibly thin, flexible and robust nature of FlexICs, opens up the potential for fast moving consumer goods (FMCG) brands to engage directly with their customers through trillions of everyday products.
PragmatIC also updated on the status of its FlexLogIC™ "fab-in-a-box" that supports the capital-efficient scalability of production to meet such high-volume use cases, with the first system on track to be commissioned in January 2018.
Reinventing the cost, usability and scalability of RFID and NFC has motivated major tag manufacturers to adopt PragmatIC's technology. In October 2016, PragmatIC received a strategic investment from Avery Dennison, a Fortune 500 company with leading global positions in labelling and packaging materials as well as RFID. PragmatIC has also been working with Smartrac, a leader in RFID products and IoT solutions, under the EU-funded PING project since 2015. And just in the past week, global packaging solutions provider TALKIN' THINGS has announced a partnership with PragmatIC.
"We are very privileged that these prominent global RFID and NFC companies have chosen to work with us and integrate our unique technology for ultra-low cost flexible electronics," said Scott White, CEO of PragmatIC. "With these strong partners we can now enable the world's largest consumer brands to add intelligence into everyday items."
About PragmatIC
PragmatIC is a world leader in ultra low cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Its unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded in any surface. PragmatIC's solutions provide the opportunity to add new functionality to items, as well as extending proven applications such as RFID and NFC into mass-market use cases that were previously prohibited by the cost of traditional silicon ICs. PragmatIC's novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors.
PragmatIC is headquartered in Cambridge, UK, with a new billion-unit production facility in Sedgefield ramping up in 2018. Shareholders include Cambridge Innovation Capital, Arm Holdings and Avery Dennison.
For more information please contact
For more information about PragmatIC's partners:
Source: PragmatIC
Learn more at the next leading event on the topic: Printed Electronics Europe 2019 External Link on 10 - 11 Apr 2019 at Estrel Convention Center, Berlin, Germany hosted by IDTechEx.