Thin Film Electronics ASA ("Thinfilm") has announced British American Tobacco Global Travel Retail ("BAT GTR") as a new customer. BAT GTR is launching a "connected" edition of its Dunhill brand products using Thinfilm's NFC (near field communication) SpeedTapTM tags.
The 'on-carton' tags, which integrate with Thinfilm's CNECT(TM) cloud-based platform, convert each physical Dunhill product into a digital channel that facilitates direct brand-to-consumer connections. BAT GTR will use Thinfilm's NFC solutions to engage with adult consumers, delivering unique content and digital experiences through the tap of a smartphone.
It is anticipated that the initial Dunhill campaign will launch in February at the world's largest travel retail hub at Dubai International Airport, with follow-on campaigns expected at other major airports thereafter.
This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.
Source: Thin Film Electronics ASA