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Press Release
Posted on February 07, 2018

Thinfilm and British American Tobacco Global Travel

Transparent Conductive Films and Materials 2018
×Thin Film Electronics
Thin Film Electronics
is exhibiting at the
IDTechEx Show!
Santa Clara Convention Center, CA, USA
14 - 15 Nov 2018
Thin Film Electronics ASA ("Thinfilm") has announced British American Tobacco Global Travel Retail ("BAT GTR") as a new customer. BAT GTR is launching a "connected" edition of its Dunhill brand products using Thinfilm's NFC (near field communication) SpeedTapTM tags.
 
The 'on-carton' tags, which integrate with Thinfilm's CNECT(TM) cloud-based platform, convert each physical Dunhill product into a digital channel that facilitates direct brand-to-consumer connections. BAT GTR will use Thinfilm's NFC solutions to engage with adult consumers, delivering unique content and digital experiences through the tap of a smartphone.
 
It is anticipated that the initial Dunhill campaign will launch in February at the world's largest travel retail hub at Dubai International Airport, with follow-on campaigns expected at other major airports thereafter.
 
This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.
 
Learn more at the next leading events on the topic:
or Printed Electronics USA 2018 External Link on 14 - 15 Nov 2018 at Santa Clara Convention Center, CA, USA
hosted by IDTechEx.