Hosted by IDTechEx
The source for global news on
printed, organic and flexible electronics,
interpreted by experts
HomeApplicationsTechnologyEventsReportsAdvertiseTVCareersAbout UsSign-up or LoginIDTechExTwitterFacebookLinkedInGoogle+YoutubeRSSForward To Friend
Press Release
Posted on February 07, 2018

Thinfilm and British American Tobacco Global Travel

RFID Sensors 2018-2028: Forecasts, Players, Opport
×Thin Film Electronics
Thin Film Electronics
is exhibiting at the
IDTechEx Show!
Santa Clara Convention Center, CA, USA
14 - 15 Nov 2018
Thin Film Electronics ASA ("Thinfilm") has announced British American Tobacco Global Travel Retail ("BAT GTR") as a new customer. BAT GTR is launching a "connected" edition of its Dunhill brand products using Thinfilm's NFC (near field communication) SpeedTapTM tags.
The 'on-carton' tags, which integrate with Thinfilm's CNECT(TM) cloud-based platform, convert each physical Dunhill product into a digital channel that facilitates direct brand-to-consumer connections. BAT GTR will use Thinfilm's NFC solutions to engage with adult consumers, delivering unique content and digital experiences through the tap of a smartphone.
It is anticipated that the initial Dunhill campaign will launch in February at the world's largest travel retail hub at Dubai International Airport, with follow-on campaigns expected at other major airports thereafter.
This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.
Learn more at the next leading event on the topic: IDTechEx Show! Europe 2018 External Link on 11 - 12 Apr 2018 at the Estrel Convention Center, Berlin, Germany hosted by IDTechEx.