LG Electronics has unveiled its 2018 TV lineup with an array of new and innovative OLED and SUPER UHD models. LG is building upon its legacy as the pioneer of large OLED display technology with the launch of ten new AI-enabled OLED TV models for 2018. Each model boasts a range of design factors from Picture-on-Wall, to One Glass Screen, Picture-on-Glass and Cinema Screen design. Screen sizes range from 55 to 77 inches with nine AI-enabled SUPER UHD TVs available in sizes varying from 49 to 75 inches.
With LG's α (Alpha) 9 intelligent processor, viewers will experience enhanced image rendering and more accurate colors from virtually any viewing angle in addition to perfect black levels, the hallmark of LG's OLED TVs and with Dolby Atmos sound and optimal picture quality.
With AI functionality embedded in the sets, LG TV viewers can speak directly into the remote control to enjoy the ultra-convenient features of the latest advanced voice assistant technology. This is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG's exclusive deep learning platform, Deep ThinQ®. LG's ThinQ® AI-enabled TVs support services based on the Electronic Program Guide (EPG) to deliver real-time information and locate channels offering the desired content. Viewers can say "search for this movie's soundtrack" or "turn off the TV when this program is over" without repeating the program's title or specifying a time.
By functioning as smart home hubs, LG ThinQ® TVs can access other smart home products such as robotic vacuum cleaners, air conditioners/purifiers, smart lights, smart speakers and many other devices that connect to the TV via Wi-Fi or Bluetooth.
LG's newest α (Alpha) 9 intelligent processor provides true-to-life images with incredibly rich colors, sharpness, and depth for more realism. A core innovation of the processor is the four-step process of noise reduction, twice as many steps as conventional techniques. The algorithm allows for greater control to boost the clarity of images affected by distracting artifacts for more effective rendering of smooth gradations.
The processor also improves color performance with advanced mapping capabilities that bring colors far closer to the original content.α (Alpha) 9 is designed to support a high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second.
"Our top-tier OLED and SUPER UHD TV lineup for 2018 demonstrates the highest advancement in TV technology," said Brian Kwon, president of LG's Home Entertainment Company. "LG continues to be at the forefront of the global display industry by offering consumers the best possible viewing experience with technologies such as ThinQ® AI and advanced industry-leading processors."
For more information see the IDTechEx report on OLED display forecasts.
Source and top image: LG Electronics
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