Multi-Color Corporation and Talkin' Things, Internet of Things (IoT) packaging platform providers, have combined augmented reality (AR) and Near Field Communication (NFC) technology to create a "unique" customer experience in connected products, according to Talkin' Things. The label of Black Red Ale beer incorporates a large "talking" skull using advanced AR facial recognition and dynamic scenarios dependent on users' emotions. For more information see the IDTechEx report on ten forecasts for digital transformation.
As the customer scans the smart label with a mobile app, the skull presented on the label engages in an interactive dialogue with the consumer. The facial recognition feature detects if the customer is happy or sad and customizes the next part of the dialogue to accommodate a flowing conversation. Furthermore, variable AR scenarios are also launched depending on answers provided to questions asked.
"Thanks to our labeling production capabilities and Talkin' Things technology combined with creative services, we are able to offer our clients a brand new solution that will completely transform a product and change the way end-customers interact with it," says Craig Miller, President of NA CPG at Multi-Color.
The NFC smart label applied to the bottle's neck recognizes when the product has been opened to provide different messages to the customers.
Source and top image: Food Ingredients 1st
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