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Posted on June 14, 2019 by  & 

LG launches transparent OLED commercial display in the US

LG Business Solutions will officially launch the LG Transparent OLED digital signage display in the United States this week. Available for the first time starting this month, this razor-thin see-through display is designed to deliver a unique customer experience in specialized commercial applications, particularly retail and hospitality. For more information see the IDTechEx report on Flexible and Foldable OLED Displays 2019-2029.
With the LG Transparent OLED, watching video on the screen is augmented by seeing objects and images behind the screen. The versatile 55-inch class display (model 55EW5F) delivers LG OLED's picture quality while maintaining a high transparency, much more than traditional transparent LCD displays.
"Just think about the possibilities in hospitality, retail and other environments where business owners are looking to create a truly one-of-a-kind experience," said Garry Wicka, U.S. vice president of marketing for LG Business Solutions. "We're combining the uniqueness of a see-through display with the unrivaled form factor and picture quality of LG OLED technology."
Another highlight is a touch version of the 55-inch LG Transparent OLED allowing the user to interact with content on a LG OLED video wall behind the transparent display. LG also features the open frame commercial OLED display. Open frame LG OLED displays enable a fresh approach for innovative and flexible digital signage designs. With no separate light source, the displays are extremely thin and lightweight (under 30 pounds), and flexible enough to be bent at the installation site - now with an increased curvature rate for both landscape and portrait configurations.
To help system integrators with their custom open frame OLED projects, LG has introduced the new "Curvature Calibrator." LG will train the integrator on how to operate the calibrator to get the desired convex and concave curvatures, depending on the project requirements. LG OLED technology uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ratios optimized for high-dynamic range content.
Source and top image: LG Electronics USA
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