LasX is a seasoned 20-year expert in the laser-manufacturing world dedicated to providing unique and cutting edge solutions along with an exceptional customer experience. Kelvin Johnson is committed to communicating this to customers in existing and emerging markets. For more information see the IDTechEx report on Smart Packaging 2019-2029.
As the new VP of growth and product strategy, Mr. Johnson recognizes the importance of articulating what makes LasX different from its competition. One of Mr. Johnson's first priorities is raising awareness around the company's shift to include a make-to-order business model. "We strongly believe this new approach will help provide scalability and operational excellence to LasX," said Johnson. LasX intends to grow smarter and faster by bundling modular products that deliver versatility and advanced processing capabilities for targeted industries.
Mr. Johnson will work closely with LasX president Ryan Falch to ensure LasX delivers the right products to the right industries. "Kelvin and I will evolve our business development strategy to successfully build and launch a robust product portfolio and enhance the effectiveness of service offerings to better meet customer needs," said Falch.
The decision to inject Mr. Johnson into the team demonstrates LasX's commitment to investing in a growth strategy that is intelligent and purposeful. Having previously worked in a startup environment, Mr. Johnson brings the necessary energy, proactivity, and resourcefulness to develop and execute a long-term sales strategy for a company that never settles for less than excellence. "Overall, it's my goal to quickly identify where LasX excels in the white space of the laser manufacturing market, so our brand's uniqueness is easily understood and embraced by our customers," said Johnson.
About LasX Industries
Founded in 1998, LasX Industries, Inc. (www.lasx.com ) designs and manufactures high power, high-speed industrial laser systems for flexible packaging, digital print, and precision converting industries. LasX delivers standard and custom laser processing solutions in cutting, scoring, perforating, marking, and other applications. LasX's patented LaserSharp® technology and LightGuide® software can be integrated into new and existing workflows to create highly automated modular laser solutions that meet specific customer requirements. LasX also specializes in servicing customers looking to outsource their manufacturing through an ISO certified contract-manufacturing operation. LasX Industries serves the international manufacturing sector through its offices in the USA and Germany.
LasX Industries, Inc LasX Europe GmbH Media Contact
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