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Printed Electronics World
Posted on June 21, 2019 by  & 
External Company Press Release

Baoshen, joins growing list of customers for PragmatIC

PragmatIC, a world leader in ultra-low-cost flexible electronics, is pleased to announce that BSN, part of the Baoshen Group, has placed an order for its recently released ConnectIC products. This adds to an already strong order book for PragmatIC's unique flexible integrated circuits that are the ideal solution for adding intelligence to mass-market consumer goods and packaging. For more information see the IDTechEx report on Flexible, Printed and Organic Electronics 2019-2029.
Founded in 1988, Baoshen Group is one of China's leading packaging material suppliers for footwear, apparel, bags, furniture, cosmetics and accessories. They have an annual capacity of 7 billion print items and 1 billion RFID labels. BSN's new Eprint line of RFID products are focused on anti-counterfeit solutions for fast-moving consumer goods (FMCG), online sales and pharmaceutical drugs, as well as consumer engagement and experience.
"We are delighted to build a relationship with Baoshen Group," said Scott White, CEO of PragmatIC. "This new order for our novel ConnectICs re-enforces the attractiveness of our solutions to global companies who are enabling brands to protect their marque and connect with their customers."
ConnectICs are targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. With their thin and flexible form factor, they are suitable for plastic or paper inlays which will be imperceptible when added to labels or packaging. With integrated energy harvesting and designed for use with single layer antennas, ConnectICs are designed to minimise total system cost.
"We see rapidly growing demand in Asian markets for solutions to protect brands and consumers from counterfeit products both in store and online," said Philip Calderbank, RFID Consultant at BSN. "PragmatIC's ultra-low-cost technology will enable us to roll out solutions to a much wider range of market segments than possible with conventional electronics."
PragmatIC is continuing to ramp production in the UK through 2019 to meet the demand for its products and working with industry leading partners to ensure that ConnectICs can be easily deployed in high-volume applications.
About PragmatIC
PragmatIC is a world leader in ultra-low cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Its unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded in any surface.
PragmatIC's solutions provide the opportunity to add new functionality to items, as well as extending proven applications such as RFID and NFC into mass-market use cases that were previously prohibited by the cost of traditional silicon ICs. PragmatIC's novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors.
PragmatIC is headquartered in Cambridge, UK, with a new billion-unit production facility in Sedgefield, County Durham, UK. Shareholders include Cambridge Innovation Capital, Arm and Avery Dennison.
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ConnectIC information is available at
High resolution images are available in our Press Kit at
About BSN
Founded in 1988, Baoshen Science & Applied TechnologiesCo. Ltd is one of China's leading packaging suppliers. Upholding the spirit of innovation and the Belt & Road policy, Baoshen allocate 25% of annual profits for research & development and have invested more than RMB679 million (US$97 million). Baoshen has an annual capacity of 7 billion print items and 1 billion RFID labels. Customers also benefit from using Baoshen's Information Management System to achieve competitive solutions in multiple market segments. Many of the company's products and technologies are awarded China's New High Patents of Invention and Patents for Utility Models.
Baoshen is currently serving more than 500 clients in more than 16 countries, from its headquarters in Guangzhou and production sites in North and South Vietnam.
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Source: PragmatIC
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