The recently developed mass production process for hybrid electronics allows the launch of products that combine mobile phones and paper. For more information see the IDTechEx report on Printed, Organic and Flexible Electronics 2020-2030: Forecasts, Technologies, Markets.
For decades paper was the favourite carrier for data and information. Now electronic devices carry and transport information and data. And electronic media took over big shares of marketing budgets and lowered the importance of paper-based marketing.
"Paper marketing material got boring. People are spoiled by complex information offers and interactivity of electronic media. Paper cannot deliver that" Friedrich Eibensteiner is pointing to a hard reality of the printing industry. Continuing: "... but that is not the end of the paper story. We are solving this problem." prelonic launches a new product: With printed electronics and classical electronic components paper could be upgraded to a hybrid electronic media. Combinations of printed paper media and electronic devices could be realized with a newly developed process.
"We open a new world for marketing, games and training. Since the paper is connected to electronic media, very valuable data about reader behaviour can be collected and the interactivity traps potential customers."
This interactive paper is an NFC equipped printed product with push buttons at the printed content. These push buttons enable communication with a mobile phone via the NFC interface and as such boosting the capabilities of paper.
prelonic is now scaling up the process and selling these products through marketing partners.
prelonic technologies is developing integrated hybrid electronics products and processes therefore. The focus is on the integration of printed electronic elements and classical electronic elements via printing. The utilized printing technology is screen printing, but also gravure and flexo printing could be used. Such products are paper-thin, flexible and cheap and could be customized to every form and application.
The founder Friedrich Eibensteiner
Dr. Eibensteiner is founder of prelonic . He is an innovative entrepreneur with 15 years of experience in building up high tech companies. Prior to starting prelonic he was managing and growing high tech companies in the fields of printed electronics and transponder technology. From 1997 to 2000 he ran his own consulting company (SYSAN - Systemic answers) in the technology segments Biotechnology and Systems Analysis, before he joined the Trierenberg Group and built up the Systems Integrator for Transponder Technology TRICON. Before founding prelonic he was CEO and Managing Director of the Nanoident Organic FAB GmbH.
For more information:
Ingenieurbüro für Technische Chemie Dr. Friedrich Eibensteiner
+43 664 67686 246
4020 Linz, Austria
Source: prelonic technologies