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Printed Electronics World
Posted on April 26, 2010 by  & 
External Company Press Release

Enfucell & SoftBattery featured by Reader's Digest around the globe

Enfucell, the Finnish developer of the award-winning SoftBattery®, a thin, flexible and eco-friendly power source, has been recently widely featured by Readers' Digest in its local editions around the globe as an example of environmentally friendly new technology.
The article was about environmentally responsible product development and the Enfucell SoftBattery® has recently been widely featured with other innovative companies, such as Nike, Philips Electronics, SAB Miller and NanoSolar. The article also included a photo of SoftBattery.
According to Mr. Ilkka Virtanen, Editor-in-Chief of the Reader's Digest Finnish edition, the article featuring Enfucell and its SoftBattery® technology has been published in its French, Dutch, Belgium, Swiss, Spanish, Portuguese, Romanian, Czech, Hungarian, Polish, Croatian, Slovenian, Serbian, Swedish, Hong Kong, Taiwanese and Thai editions during spring 2010. These editions reach a readership totaling tens of millions of people.
In Finland alone, with a population of 5.3 million, Reader's Digest reaches over 600.000 readers, according to a survey published in March 2010 by The Finnish Audit Bureau of Circulations.
Earlier Enfucell's SoftBattery® technology has been recognized as The Technology Pioneer 2007 by World Economic Forum, The Red Herring 100 Europe in 2007 and The Guardian European Cleantech100 in 2008.
With main focus on printed electronics, Enfucell Oy is a Vantaa, Finland based technology company with its roots in the Helsinki University of Technology, today known as the Aalto University School of Science and Technology. Enfucell has developed SoftBattery®, a thin, flexible 1.5 & 3 volt environmentally friendly power source optimally utilized in disposable and short lifetime products. Potential SoftBattery® applications include RFID (radio frequency identification), micro sensors, functional packaging, cosmetic and pharmaceutical transdermal delivery systems etc.
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