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Posted on January 27, 2011 by  & 

Liquavista acquired by Samsung

Liquavista BV was recently acquired by consumer electronics firm Samsung Electronics in a buyout of all shares from past shareholders. Under the terms of the acquisition, Liquavista will be a fully owned affiliate of Samsung Electronics.
Johan Feenstra, Liquavista's Founder and newly appointed CEO of Liquavista said, "the outright acquisition of Liquavista by the largest electronics company in the world is the fulfilment of a strategy dating back to the original spin-out and, confirmation of the disruptive potential that our technology will have in the display market."
According to one source the plan is for Liquavista to be a wholly-owned subsidiary of Samsung, so the name and brand remain intact. The intention is for Liquavista to become a high-class R&D centre for Samsung.
The process can easily adapt to LCD manufacturing so Samsung shouldnt have any problems integrating the technology.
The acquisition has also resulted in a number of changes in Liquavista's management team. Johan Feenstra has succeeded Guy Demuynck as the company's CEO .
"In the future, consumers will need products that not only support full color and video but offer readability in all lighting conditions and gives them ultimate freedom and portability." Johan Feenstra added, "Being part of Samsung, we can all be sure that Electrowetting Display Technology will find its way to the market in the fastest possible time."
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