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Printed Electronics World
Posted on February 16, 2011 by  & 
External Company Press Release

Strong Thinfilm momentum in the toys & games market

Thin Film Electronics ASA is experiencing significant interest for its offerings in the toys and games market, and has received additional orders for the Thinfilm Toy Development Kit.

"We are seeing strong commercial momentum for our current product portfolio, focused on toys and games," says Davor Sutija, Thinfilm CEO. "There is also interest from outside the toy and game industry for our toy development kit, including from companies targeting markets that meet the needs of a wide variety of industries", continues Sutija.
Commercial orders have been received from leading global companies both in the toys and games market, as well as the Printed Electronics space. These orders come in addition to the previously announced order in December, 2010, from one of the world's leading toy manufacturers from Japan.
Thinfilm's product offering for this market is the Thinfilm MemoryTM, a 20-bit non-volatile rewriteable memory printed in a high-volume roll-to-roll process, and the Thinfilm Memory ControllerTM, an application-specific integrated circuit (ASIC). The Thinfilm Toy Development Kit also includes instructions for programming and other tools needed to efficiently design products using Thinfilm Memory.
The OBA demo game, launched last week, demonstrates Thinfilm's rewriteable memories for interactive toys and games. For additional information on the Thinfilm Memory technology in the toys and games field, please, refer to our whitepaper "Interactive Toys and Games".
Thinfilm also recently announced that it is developing prototypes of higher-density addressable printed memories: Thinfilm Adressable MemoryTM. These prototypes, which combine Thinfilm Memory with printed logic, will be ready later this year. Transfer to production for the addressable memory is expected in 2012.
Printed electronics has an absolute cost advantage compared to conventional electronics, such as flash and eeprom. The manufacturing process is substantially cheaper, and material costs are typically lower.
Thinfilm is unique in offering re-writeable non-volatile memories produced in a roll-to-roll printing process. "Our memory technology cost effectively connects the playground to the online world and powers interactivity that has so far been restricted to online games," explains Sutija.
Thinfilm is a pioneer in the field of Printed Electronics, and provides fully-printed non-volatile, rewritable memory for applications in toys & games, logistics, sensor, and RFID systems, including EPC tags.
The Printed Electronics market is expected to grow to more than USD 50 billion in annual market value over the next ten years, according to industry analyst group IDTechEx IDTechEx predicts that logic, including addressable memory, will be the largest segment in this market.
Using printing to manufacture electronic memory makes it possible to reduce the number of process steps, resulting in dramatically lower manufacturing costs, and also reduced environmental impact as compared to traditional semiconductor processes. Commercial applications of printed electronics include e-paper, electronic readers, and organic light emitting (OLED) displays. Sensors, batteries, and photovoltaic energy sources are also in development, and together with Thinfilm's memory technology they will open the door to new products and applications, for example, in the field of RFID systems.
Memory is an essential part of most electronics. Memory is required for identification, tracking status, and history, and is used whenever information is stored. Thinfilm's non-volatile ferroelectric polymer memory technology is well suited for application with other printed electronics devices because power consumption during read and write is negligible, and as the memory is permanent, no connection to external power is required for data detainment. Also, the electric current required to write information is so small that operation would be limited by the battery's lifetime and not its capacity.
Learn more at the next leading event on the topic: Printed Electronics Europe 2020 External Link on 13 - 14 May 2020 at Estrel Convention Center, Berlin, Germany hosted by IDTechEx.
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