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Printed Electronics World
Posted on February 12, 2013 by  & 

John Lewis trials graphic e-paper displays

John Lewis, one of the UK's leading department store retailers has started a trial to replace traditional print ticketing with fully graphic e-paper displays to provide customers with product information, pricing, promotions, reviews as well as QR codes in a digital format.
 
The project has been undertaken with signage management experts Pierhouse and ZBD, a provider of fully graphic e-paper display systems, to automate the communication of offers and product information in-store, freeing up selling Partners to provide the high level of service for which John Lewis is famous.
 
Commenting on the project, Karen Dracou, Head of Omni Channel, John Lewis said: "Our Exeter shop is our most omni-channel to date, and this technology is a key part of creating a really integrated experience for customers. The tickets allow us to trial how we can break down some of the barriers traditionally associated with shopping through different channels, they have an option to include QR codes which allow customers to access information online, compare products and check stock."
 
Ian Hook, Managing Director of Pierhouse said: "John Lewis came to Pierhouse as they wanted to push the boundaries on their in-store experience. Helping the retailer to advance this technology and display unified customer communications, using NetTickIT as their platform, is an exciting development."
 
 
David Morgan, ZBD Global Sales Director, said: "John Lewis has a reputation for outstanding quality and we are thrilled to have been a part of this project. Our epaper system helps John Lewis to automate frequently changing price and product information in-store, enabling Partners to deliver the high quality customer service on which John Lewis' reputation has been built."
 
Top image: John Lewis implements e-paper on electrical products in the Exeter store to display product, pricing, promotional information, QR codes and reviews. (Credit: Pierhouse)
 
 
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