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Printed Electronics World
Posted on May 18, 2015 by  &  with 1 Comment

Team to bring NFC to fight against global counterfeiting and piracy

Thin Film Electronics ASA has announced that its NFC products will be the first NFC-based solutions to be included in the World Customs Organization (WCO) IPM anti-counterfeiting tool.
The WCO selected Thinfilm's NFC OpenSense(TM) and NFC Barcode(TM) products, printed smartphone-centric NFC (near field communication) tags that enhance brand security, in order to enable a wider range of product protection than otherwise possible. The Thinfilm tags are unique in that they deliver both ease- of-use and high security levels through a commonly available reading device - an NFC-enabled smartphone, tablet or industrial reader - and do not require special hardware or infrastructure. With 179 member countries, the WCO is the international authority on customs-related matters. WCO provides the best available tools to combat counterfeiting and piracy around the world. IPM is a global database that enables rights holders to provide customs officers with real-time data on their products.
"Counterfeiting is a major global problem that impacts a range of industries including pharmaceutical, technology, food and beverage, retail and more, with 92 percent of Fortune 500 companies affected," said Davor Sutija, chief executive officer for Thinfilm. "We believe NFC OpenSense can play a significant role in helping the WCO to combat illicit trade and the growing threat it poses to our society and economy."
NFC OpenSense and NFC Barcode tags both deliver thin, flexible, cost-effective protection with smartphone-centric NFC readability. In addition, NFC OpenSense tags are readable before and after product opening. Unique identifiers within each Thinfilm OpenSense tag support enhanced product authentication by identifying if a seal has been broken anywhere along the supply chain. Using the tags within the IPM Connected tool, a secure cloud database tracks product lineage and provides robust analytics to enable smart business decisions. With the economic, security and scalability benefits of printed electronics, OpenSense will contribute to protecting a wider range of products.
IPM Connected is an extension of the WCO's original IPM solution, the only global anti-counterfeiting tool that allows products' operational data to be communicated directly to customs officers on the ground, facilitating the identification of counterfeit goods.
Source and top image: Thin Film Electronics ASA
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