Hosted by IDTechEx
Printed Electronics World
Posted on June 15, 2015 by  & 
External Company Press Release

Changing the way consumers, products and brand owners interact

In the first quarter of 2015, Thinfilm introduced NFC OpenSenseTM, a new near field communication (NFC) sensor tag technology. NFC OpenSense tags are thin, flexible tags that can detect a product's sealed and open states and wirelessly communicate content with the tap of an NFC-enabled smartphone or device.
In the same time frame, we unveiled the Johnnie Walker Blue Label® "smart bottle" with Diageo and showcased it at Mobile World Congress 2015. The connected "smart bottle" will allow Diageo to send personalized communications to consumers who read the tags with their smartphones both before and after opening the bottle.
We are now excited to be partnering with additional leading companies in our efforts to bridge the physical and digital worlds and make everyday items smart. We recently signed several agreements with global leaders in the spirits, tobacco, and fast moving consumer goods (FMCG) industries for demonstration systems featuring Thinfilm's NFC OpenSense product.
These agreements fortify our vision to fundamentally change the way consumers, products and brand owners all interact.
In addition to these commercial agreements, we are teaming up with the World Customs Organization (WCO) to combat global counterfeiting issues. Thinfilm's NFC OpenSense and NFC BarcodeTM products will be the first NFC-based solutions to be included in the WCO's IPM anti-counterfeiting tool.
Because Thinfilm's tags contain unique identifiers, it is possible to track products at the individual-item level. Customs officers will be able to immediately verify the authenticity of products with the wave of an NFC-enabled smartphone, tablet or industrial reading device.
Source and top image: Thinfilm
More IDTechEx Journals