In a bid to tap into the largely ignored business user market, Plastic Logic has unveiled an electronic reading device that provides a powerful tool to make people more productive and simplify their working lives.
The Plastic Logic reader features a big readable display (the size of 8.5 x 11-inch paper) yet is thinner than a pad of paper and lighter than many business periodicals. It supports business document formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as well as newspapers, periodicals and books - storing thousands of documents. Powerful software tools help business users to organize and manage their information using gestures for control rather than a flood of unintuitive buttons via wired or wireless connection.
Like the Amazon Kindle the reader incorporates E Ink technology and features low power consumption and long battery life.
The company claims that a higher quality reading experience is gained, better than other alternative electronic readers on the market today.
"Research confirms professionals read much more business content than recreational content. They require access to all formats of digital content at their fingertips, and want a large readable screen," said Plastic Logic CEO Richard Archuleta.
The key difference that sets the device apart from other electronic readers is the display - current electronic reading devices feature small displays that are based on fragile glass screens that negatively impact their bulk, durability and weight. Plastic Logic has achieved a product that is ideally sized for business needs and robust enough to take the push and shove of daily usage, based on its innovative plastic electronics display technology.
The new Plastic Logic facility based in Dresden, Germany will be opened later this month and will be the site for production of Plastic Logic's first product - the electronic reader, with shipment expected in the first half of 2009. The price has not been announced yet but the company state it will be competitive with other readers.
For more attend Printed Electronics Asia 2008 or Printed Electronics USA 2008.
For other articles on the subject read Sony releases next generation 'electronic paper' display in Japan, Dutch bookstore to sell digital books and Amazon's wireless e-reader creates a stir.
