Hosted by IDTechEx
Printed Electronics World
Posted on March 28, 2018 by  & 

Geely, L'Oréal, Arsenal FC and PolyPhotonix Open Printed Electronics

Printed Electronics Europe 2018 in Berlin, Germany, on April 11-12 is the key meeting place for those involved in technology scouting and product innovation, bringing together printed and flexible electronics with global brands.
The event features four select Cornerstone speakers who will showcase the progress of new technologies to market. One of the speakers, Richard Kirk, CEO of PolyPhotonix, comments, "Market adoption can be the most difficult and frustrating part of the innovation cycle. Finding the solution to market penetration is under recognised as being as challenging as the original invention in the first place." Printed Electronics Europe 2018 aims to bring together designers, end users and the diverse range of technology solutions to speed up the commercialization of these technologies.
For example, Kirk, Chief Executive of PolyPhotonix, will present on "Saving Sight with Light." Based on OLED technology, the company has developed a non-invasive, monitored treatment for one of the principal causes of blindness in the western world, Diabetic Retinopathy. Here their electronic device will provide the actual treatment, potentially disrupting a multi billion dollar market for current treatments. Kirk states, "Who would have thought that 10 years ago the then nascent technology of Printed Electronics would have led to ground breaking treatments for conditions that cause millions of people to go blind every year." The printed electronics platform from PolyPhotonic has enabled accessible Bio-Photonic solutions to treat some of the most devastating conditions effecting millions of suffers worldwide.
Another Cornerstone speaker is Mr Andreas Friedrich, Manager Advanced Design Interior, for Geely Design Sweden. Geely is one of the fastest growing automotive companies in the world. Its diverse interests include owning Volvo, Lotus, flying car company Terrafugia and most recently having a near 10% stake in Daimler, among many other interests. Friedrich comments, "The scene within printed electronics moves very fast now, and some of the emerging technologies are really interesting enablers to do cool future design."
Geely has launched a new vehicle brand globally - Lynk & Co - where they have designed the organisation, cars and the brand from scratch. In his fascinating presentation, Andreas Friedrich will discuss the design process in bringing a new car brand to market, including their approach to new technologies to differentiate the vehicles.
Also in the Cornerstone session is Tom Allen, Lead Sports Scientist from Arsenal Football Club (FC). Allen reports, "We work in an industry where there are millions of data points; but it is the technology that is easiest to implement and most simple to digest that will allow us to affect what we do." Allen will present on how the Arsenal FC is currently using technology to assist in improving player performance, involving wearable technology. His presentation will cover their future technology requirements.
Also presenting as a Cornerstone is Dr Maité Rielland, Tissue and Cellular Engineering Platform, from L'Oréal Research and Innovation. Her fascinating talk will cover bioprinting for cosmetic applications, where she will cover their progress and outlook for 3D bio printing of skin tissue. Of the event, she reports, "IDTechEx is the perfect event to have a great overview of who are the new actors and new technologies that could be interesting for our projects."
Over 2,500 people are expected to attend Printed Electronics Europe 2018, part of the IDTechEx Show! at the Estrel Convention Center on April 11-12 which features approximately 200 exhibiting organizations. See for full details.

Authored By:


Posted on: March 28, 2018

More IDTechEx Journals