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Posted on June 29, 2009 by  & 

Plextronics on OLEDs

Andy Hannah CEO of Plextronics, a global leader in OLED materials, gave a powerful message on OLEDs as a breakthrough technology at the LOPE-C conference last week. He noted how OLEDs promise novel form factors, energy efficiency and potentially lowest cost. They are easily dimmable, have bright, emissive light, a wide color gamut and high CRI, fast response, wide viewing angle and very high contrast. He noted how Peter Putnam CTS (Sony XEL-1) has reported, "My measuring equipment wasn't sensitive enough to handle the super-low blacks from this OLED TV".
 
Source: US DoE
 
White OLED target is 150+ lm/W vs incandescent at 15 lm/W, fluorescent at 35 to 80 lm/W and LEDs at 100+ with a target of target 150+ lm/W.
 
The Plextronics summary is as follows:
Source: Plextronics
 
He can see parallels in how the LCD industry grew from nothing to a $100 billion industry in the twenty years following 1988. He believes OLED flat panel displays (FPD) are ready for commercialisation given recent significant announcements from Sony, Samsung, Panasonic Matsushita, Sumitomo, UDC, LG Display and others but continuing improvement in LCDs and severe price competition with that technology is a concern.
 
 
Moving on to OLED lighting, he sees the evolution from incandescent lighting to fluorescent lighting , most recently in the form of compact fluorescent CFL then parallel rollout of LED and OLED lighting because they are largely complementary.
Source: Plextronics
 
Frequent complaints about CFL include color, dimming, less bright and shorter life he noted and IDTechEx would add that they have glass to cut you, mercury to poison you and precious terbium. There is a very negative view of LED color and cost for lamp bulb replacements but they are fine in flashlamps etc. LEDs are successful in car lighting and traffic lights, exhibiting very long life but high cost of maintenance. He sees OLED lighting as commercialisable but currently in pre market mode. Building lighting of new forms and also new markets for lighting, such as wearable photodynamic therapy, await this technology. The key players forecast full commercialization at various dates between 2010 and 2012.
OLED Solid State Lighting is "Pre Market"
Source: Plextronics
 
He noted that a survey had discovered that experts saw the major market areas for OLED, besides FPD and general lighting, being:
  • Light where it has never been before (uniqueness)
  • Photodetectors for imaging arrays/Sensors
  • Niche medical areas
  • Signage
  • Advertising
His key takeaways were:
  • OLED is a breakthrough technology
  • Other technologies first conquered beachhead markets on the way to global dominance
  • OLED is commercializable and can win by first dominating beachhead markets where it brings advantage
  • COST and Uniqueness will be selling points
For more see www.plextronics.com External Link.
 
 
 

Authored By:

Chairman

Posted on: June 29, 2009

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