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Posted on May 27, 2010 by  & 

IDTechEx report back from SID - Day one

The first day of the SID Symposium in Seattle opened to an audience of over 1000 attendees, with a keynote presentation from Samsung, which in order to add local world renowned expertise was followed by keynotes from The Boeing Company and Microsoft Corporation.

Samsung Mobile Display, Dr Kim

Dr Kim opened his presentation describing the series of advances with which displays have become more than smart and interactive, something that applies to displays of all sizes, from mobile displays to large size TV panels.
 
Dr Kim focused on Samsung's faith in the importance and future of OLED technology for next generation displays. SMD's revenue in 2009 from LCDs and OLEDs for mobile phones stood at $3 Billion, with AMOLEDs being rigorously developed due to their performance characteristics as well as their light weight and thin form-factor and added benefits such as the ability to integrate a touch panel in the encapsulation glass.
 
 
In 2010 45 million units were dispatched for use in mobile displays, representing an 8.2% penetration ratio; the number is forecast to go up to 601 million units in 2015 corresponding to 53% penetration. According to Samsung though, 1 billion units is possible.
 
Technology development for OLEDs has been particularly fast compared to CRT, LCD or PDPs, with a ten year gap between the beginnings of OLED development efforts in 1987 until the first OLED product in 1997.
The Major focus aimed at the development of larger panels and flexible displays. (Dr Kim showed a flexible OLED display being hammered without it being shattered).
 
AMOLEDs are also very compatible with 3D TV, the new trend in displays. Their luminance is preserved with the same power consumption used for 2D and they can achieve perfect stereo-image separation using Samsung's SEAV driving.
 
SMD have achieved all process technologies on GEN4.5 (750 x 920mm) and is ready for production of GEN5.5 (1300 x 1500mm) in Samsung's Tang Jeon Display Valley. Currently GEN8 (2,200 x 2,500mm) is essential for mass production of 46'' and 55'' TVs (although possible using GEN4.5 or GEN5.5, it's not cost-effective). SMD is also continuously working on TFT backplane development expecting AMOLEDs to be the mainstream technology for TV displays by 2015.

The Boeing Company, Mike Sinnett, VP

Development of displays is closely intertwined with every aspect of aviation, from design and manufacture all the way to maintenance and in-flight operation. First aircrafts to go into service incorporating electronic displays were the 757 and 767, coinciding with their retrofit for 2-crew configuration (instead of 3, eliminating the need for an in-flight engineer). Newer models such as the 747-400 have many more integrated LCD displays whereas the 787-8 also incorporates touch functionality, developments necessary for the improvement of situation awareness and flight safety. Electronic displays synthesize information, prioritizing and properly arranging it in order to achieve maximum efficiency and enhance safety.
 
 

Microsoft Corporation, Steve Bathiche

The development of displays that offer a truly immersive experience (Microsoft Surface™) using technologies such as haptics/tactile control was the focus of Steven's presentation, with the central message being that, "an interactive display is much more than just a touchscreen". It's a physical/virtual boundary where objects in the real world and virtual representations seamlessly interact.
 
Microsoft's concepts are similar to a vehicle of expression used in the theatre world, known as "breaking the fourth wall", breaking the invisible barrier between the stage and the audience in order to create an immersive experience for the audience, making it feel as part of the events taking place on stage. The developments that are making this possible include simultaneous software (such as Shape Touch™ which was demonstrated in Steve's presentation) and hardware design that are facilitating the introduction of these extraordinary technologies in the electronics of the future.
 

Authored By:

Principal Analyst

Posted on: May 27, 2010

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