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Printed Electronics World
Posted on June 27, 2007 by  & 

Imaginative Use of Partly Printed RFID in the USA

Smart Stamp technology keeps traditional mail highly interactive, current and relevant by applying printed electronics to postal mailings that grant secure "touch to connect" rich-media contact access to privacy–protected pictures, video, data, music and interactivity. It represents the next evolution of postal applications where the so–called 'Internet of Things' can be embedded into everyday items with built–in Internet access technology to grow the value of envelopes and the U.S. Postal Service (USPS). The new service provides seamless verification that mail has been received, read and contractually acted upon by integrating with USPS Intelligent Mail printed codes and graphics linked to postal identifier solutions.
 
Intellareturn applies mobile web technology and cellular convenience to pioneer a new business model that integrates and delivers mobile, Web, postal mail and pay-per-click advertising content together. The automated trust negotiation and privacy enhancing technologies bring new value and opportunities to letters, post cards and packages.
 
 
Using Near–Field Communication Technology (NFC) at 13.56 MHz and printed conductive ink antennas combined with mobile phones and other wireless reader devices, the Smart Stamp Postal Service brings a new intelligent mail "Smart Stamp" application into the mailstream for adding supplemental text, pictures, audio and video to sent postal mail.
 
Examples of Success
 
Business and consumer mailers will soon tap the mobile Internet's power to privately access and exchange supplemental documents, video, data or audio recordings simply by waving their mobile phone or PC equipped with built–in or add–on NFC reader with a postage–sized "Electronic Stamp" on the addressable side of mailings. These electronic stamps cost less than the price of a traditional first–class stamp and can be applied separately or pre–printed onto envelopes. Intellareturn is now creating the ecosystem and printable electronics to implement this new technology and postal capability available.
 
About Intellareturn
 
Intellareturn applies disruptive forces of mobile web technology and mobile phone convenience to pioneer a new business model that integrates and delivers mobile, Web, postal mail and pay–per–click advertising content together.
 
 
Smart Stamp technology opens the envelope further by moving beyond pen and paper. By going beyond printed static text, Smart Stamp keeps mail updated rather than obsolete after it's been dropped in the mailbox. Smart Stamp also delivers new advertising and communication value, whether it's used for sent letters, postcards and packages.
 
Intellareturn Corp. announced its Smart Stamp Envelope Technology at the Envelope Manufacturers Association's ("EMA") Spring 2007 Meeting in Tucson, AZ. As part of the conference, 'Center for Technology and Trends' session, the company presented technological advances in paper-based communication. This presentation resulted in planned pilot discussion planning trials with a leading envelope manufacturer. The application was designated a top–10 finalist in the Web–2–Mobile Business Plan Competition, sponsored by Nokia Labs and Yahoo!
 
Through its innovative applications, postal mailers now can interact with sent mail to view and exchange supplemental rich media and content related to a letter, envelope, postcard or package—just by waving a Near–Field Communication (NFC)–enabled mobile phone over the Intellareturn Smart Stamp®.
 
The printed electronics technology and application will one day transform how we utilize envelopes and the postal mail. The Smart Stamp service can be sold as a book of self–adhesive labels or pre–manufactured into envelopes, taking envelope manufacturers into the wireless ecosystem with new business models to store, control and deliver rich–media content.
 
 
Printed electronic stamps cost less than the price of a traditional U.S. First–class stamp. Intellareturn is now creating the ecosystem and printable electronics to implement this new technology and postal capability for automated trust negotiation and privacy enhancing technologies.
 
With email and the Internet changing the perceived value of envelopes, the time to integrate new e–communications value into the envelope's time tested, personal method of delivering messages is now.
 
The Smart Stamp service integrates NFC and related RFID technology applications to the mail and for the first time, offers new privacy–protected communication options with the full legal protection and privacy privileges under the U.S. Privacy Act to send and exchange supplemental text, video, music and pictures with mail recipients contractually designated by a mail sender and recipient agreeing to belong and exchange information together within a legally binding 'Circle of Trust.'
 
 
 
 
 
Source Top Image: www.freefoto.com
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